AI consulting and operational optimisation
More performance from the same resources.
I help companies of any size optimise their operations, integrate AI where it truly adds value and get more performance from the same investment, or less.
Your company, in step.
6+ years
in sales and business leadership
30+ people
in teams led
European markets
Spain, Portugal and Europe
€4M+
in ARR managed
120%
target attainment
50+
enterprise accounts and C-level relationships
Track record in international technology companies, including a publicly listed company.
Who it's for
01
Large enterprises and multinationals
AI transformation at scale, operational and sales efficiency, AI governance and adoption, and pilots that scale with metrics for the executive committee.
Typical problems
- —AI pilots that never get past proof of concept.
- —Different processes in every country, area or team.
- —Sales teams with heavy reporting and little selling time.
- —Leadership without a clear way to measure AI's return.
Expected results
- AI roadmap prioritised by ROI.
- Pilots with metrics that scale to other teams and countries.
- Real adoption and AI governance.
02
Growing companies
Automate the repetitive, bring order to processes and tools, and grow without your structure growing at the same pace.
Typical problems
- —The team spends hours on manual, repetitive tasks.
- —Disconnected tools that don't talk to each other.
- —Every new hire eats into the margin.
Expected results
- Hours recovered every week, measured.
- Documented and automated processes.
- More revenue without scaling headcount at the same pace.
Services
01
AI strategy and roadmap
Where to apply AI for real impact, prioritised by ROI and aligned with business strategy.
Why me: Experience designing go-to-market strategies and presenting them to leadership.
02
Process optimisation and automation
Redesign and automation of internal processes, built to scale.
Why me: I have standardised processes that cut onboarding times in half.
03
Sales efficiency and revenue operations
Sales team organisation and productivity, CRM, forecasting and sales cycle automation.
Why me: I have led sales teams of 30+ people with CRM governance (Salesforce, HubSpot) and forecasts with less than 10% deviation.
04
Internal AI assistants and agents
Tools that give instant access to company knowledge and reduce operational load.
Why me: I build them and use them in my own company.
05
Adoption, training and change management
Making sure teams actually use the tools, with usage policies and AI governance.
Why me: I have trained and grown teams with clear playbooks and cadences.
06
Dashboards and measurement
Clear KPIs so leadership can see the return on every initiative.
Why me: Master's in Data Science & Business Analytics and day-to-day KPI management.
The Compás method, in 4 beats
1
Diagnostic
Analysis of processes, teams and tools; opportunities prioritised by impact and effort.
You get: Prioritised opportunity map.
2
Pilot
A focused initiative with metrics defined from day one.
You get: Results measured against the baseline.
3
Scale
Extend what works to other teams, areas or countries.
You get: Phased rollout with owners and timeline.
4
Measurement and continuous improvement
KPI tracking and regular reporting to leadership.
You get: Dashboard and leadership report.
About Abraham
Boardroom strategy. Entrepreneur execution.
I'm Abraham Rodríguez. For more than six years I have led business and sales teams in international technology companies: B2B SaaS, automotive technology, digital learning and corporate wellbeing.
I have managed P&L accounts, go-to-market strategies and teams of 30+ people across European markets, working directly with CEOs and executive committees. Today I am Country Sales Director at MotorK, a publicly listed technology company.
I am also co-founder of Greta Weddings, where I design and implement the AI and automation tools that I later apply with my clients. That's why I know what works in a board presentation and what works on Monday morning.
Career
The founder's professional career. These are not Compás clients.
2023 – today
Country Sales Director · MotorK
In parallel
Co-founder · Greta Weddings
2018 – 2023
Account and sales team leadership · International technology companies
Education
Master's in Data Science & Business Analytics · Bachelor's in Digital Communication.
Languages
Spanish (native), English (C1), Italian (B2).
Results I have delivered
Results from the founder's professional career.
+35%
annual ARR growth leading a country's go-to-market strategy
-30%
ramp-up time for new sales reps thanks to playbooks and CRM governance
-18%
churn through regular executive reviews with key accounts
-20%
sales cycle length with the MEDDIC methodology
4 → 2 weeks
partner onboarding time after standardising the process
+17%
lead-to-sale conversion across a network of 80+ points of sale
<10%
forecast deviation with full P&L ownership
What I have done inside companies is exactly what I now do with Compás: bring order to processes, measure everything and get more performance from the same resources.
Industries
Your industry isn't listed? The method works in any company with repeatable processes and sales or operations teams.
How much performance can you recover?
Estimate in 30 seconds the hours and euros you could recover each year by automating repetitive tasks.
You could recover per year
1,104 h
33,120 €
Estimate based on 46 working weeks and 40% of tasks automatable.
Real case · own company
Greta Weddings
My own company. Everything I propose, I test here first.
Challenge: Hundreds of enquiries a year, manual replies and quotes that took days.
Solution: Automatic lead response and qualification, a quote generator and a lightweight CRM connected to email.
-80%
lead response time
50%
hours saved per month
+30%
conversion to meetings
Frequently asked questions
Do you work with large enterprises or only with SMEs?+
Both. In large enterprises and multinationals I work with leadership on the roadmap, AI governance and pilots that scale across teams and countries. In growing companies the focus is on automating the repetitive and organising processes so you can grow without scaling the structure at the same pace.
How is the return measured?+
Before starting we set the baseline and the KPIs for each initiative: hours, cost, cycle times, conversion or whichever metric matters to leadership. Then we track it with a dashboard and a regular report.
Do we have to change our current systems?+
No. We integrate with what you already use: CRM, ERP, office and communication tools. Something new is only proposed when the return justifies it.
How do you handle data security and confidentiality?+
GDPR compliance, a non-disclosure agreement (NDA) before accessing any information, and providers with data hosted in the EU. We follow each organisation's security policies.
Do you work outside Spain?+
Yes. I work in Spain and internationally, in Spanish, English and Italian, on-site or remotely.
How long does a project take?+
The diagnostic usually takes 2 to 4 weeks. A pilot, 4 to 8 weeks. Scaling depends on the number of teams, areas or countries.
Your company, in step.
Tell me in two lines what challenge is on your table and I'll reply within 24 business hours.